The Brave 100
Celebrating the champions of fearless creativity
We’ve been on the hunt for the bravest B2B ads produced over the last 12 months and we’ve finally got ’em, fresh off the press!
While most B2B advertisers play it safe, these ads are a testament to the daredevils of the industry, the ones constantly pushing boundaries and tugging at heartstrings to capture your attention. And guess what? They continue to outperform their competitors and industry benchmarks, as said by the B2B institute: “These brands are cashing in on creative”.
In a world where B2B advertising often falls into a predictable routine, these unsung heroes deserve a standing ovation. With the help of industry experts, we’re going to narrow it down to the top 25 bravest. Who will make the cut? It’s going to be a nail-biter, so stay tuned.